There are many great reasons to create a pitch video for your animation project. Say you want to attract new talent to work with. Or maybe your project is nearly complete, and you want to find a publisher.
Or perhaps you want to secure funding (or other participation) through Patreon, Kickstarter, IndieGoGo. The better your pitch, the more likely you’ll see results!
Keep it simple, silly person. Don’t overthink it too much. Someone good at animation as you are can make a great two-minute pitch video in less than three hours.
And don’t bother to just slap in some video you just found, and expect it to work. Custom-make a different pitch for every project. Better cred comes that way. Looks more legit, too, especially for people who like to dig around behind the scenes.
WHAT ARE YOU GONNA SAY?
Keep your script simple, too. Shoot for a minute, maybe a minute and a half. That’s enough time to get folks pumped up about what you’re doing. Your written script should be about one page of double-spaced text. That translates to about 1-1.5 minutes of video.
Good things to include: Give some ideas about the inspiration for your project. Tell people why you’re creating it. Talk about what you’re looking for from prospective team members. And if you can, include some artwork to let them into the world you’re creating.
WHAT’S IT GONNA SOUND LIKE?
Maybe you’re not as photogenic as the next guy, or you just don’t like showing your face on camera. That’s cool! Good voice overs work great, but you’re gonna have to have some visuals to show while your voice is playing. See the next section for ideas on what to show.
You don’t need anything too fancy. You can easily get away with using a good webcam and a headset microphone. Try using Camtasia to edit your material; it records too. It’s a good program to own, for sure, but if you’re on a budget they do offer a 30 day free trial.
When you’re recording your pitch, be sure that you do it somewhere you’re comfortable talking. A good place to do it is in private, where you can be comfortable and speak in a normal, conversational voice. So no busy offices, nothing that will interrupt you.
Want to put music in your pitch video? Great idea! There are lots of great sites to get free audio. If you don’t want that hassle, though, try Audio Jungle
. They have some awesome pieces that won’t bust your wallet.
If you do use music, though, be sure that your music track is quiet enough so it doesn’t overshadow the rest of your audio. For this video, people really need to hear what you’re saying, clearly and easily. Music is secondary to your pitch and explanation, so make sure that it’s felt more than heard.
HOW MUCH EFFORT SHOULD YOU PUT IN?
Your pitch video should be something you can create in one day. Don’t sweat it too much. And get something up and online before worrying about things like filming in the ideal location. It’s better to focus on gathering an awesome team than it is to spend a lot of time on your pitch video. In other words, it doesn’t have to be a huge project (like the one you’re trying to pitch).
WHAT ARE YOU GONNA SHOW?
Lots of people are concerned about their intellectual property. They don’t want to share too much because some people are bad sorts, and might copy or steal your work. Fair point; that does happen. It’s easy to tease people enough about this sort of thing to get them excited.
So show people your “B roll material.” This can include concept art, reference materials, animation tests, model turntables, and first drafts. If you only have an idea, because you’re just starting, then use art that has inspired you. Just be sure to credit the original artists in the lower third of your video.
And if you only have an awesome idea to pitch, then get out there and find some concept art! One good place to find such things is Artella, the animation collaboration platform. Another is DeviantArt. Other ways are just a Google search away, should you need more.
WHERE ARE YOU GONNA PUT IT?
When you’re done with your pitch, you need to host it somewhere. If you have your own site already, you can probably put it there. You can use YouTube as well. A really good place to put it is Vimeo. You don’t have to sit through ads before seeing the pitch, and the quality is really good too. Vimeo offers free accounts; you’ll need one to upload anything.
Here are some terrific examples of project pitch videos people have made. Some of these are pretty elaborate. Remember, though, that simpler is generally better.